In my previous post, I talked about the whys of personal branding. In this post, I’m going to detail the hows. I’m my own little personal experiment and case study, and this is how I’m going to define and record this whole exercise.
This is what I’ve done so far, as well as what I intend to do:
1. Be clear about what I want my personal brand to be about
This blog is still a work in progress, as I’m still feeling my way around it and trying to figure it out myself.
But what I am clear of at this moment is this: Careerwise, I’m decently happy where I am at the moment. The company I’m working for and the work that I do with it currently allows me to utilise my public relations and journalism training. More importantly, it allows me to integrate all my other unquantifiable skills and experiences into the work I do. It can be quite a challenging job at times, but I’m learning tons, and that’s what matters at this point in my career.
On the other hand, me starting up this blog was also to help establish myself as a writer-for-hire. This also ties back into the following points of me finding my niche and developing it, as well as me updating regularly so that I get to polish my writing here. After all, if you don’t use it you lose it, right? And practice makes perfect!
Plus, looking at how long winded my sentences have been of late, I so do need that practice.

