Personal branding
Old self portrait
That’s one of the whole points of me starting up this blog.
I’ve read many cases for personal branding using all that new media has to offer. It’s a way to put yourself out there, and can act as an online resume and as a showcase of what you’re capable of. It can both display your achievements, as well as highlight the skills and personality traits that you can’t quantify in a standard resume. In today’s competitive job markets, having an easily accessible online profile will give you an extra edge. Plus, it is becoming more and more common for employers to Google potential employees, just to check up on the kind of person they are.
Reputation is become a massive commodity, and the whole practice of Personal Branding is an attempt to control that commodity.
These are among all the many reasons and many ways new media and career coaches will give for a person to start a blog, join Facebook and Twitter, as well as one of the many social networking services. And I’m sure that in your online travels, you have heard about the need for personal branding at least once.
But what are my own reasons for personal branding?